Case Study: How We Scaled a Local Optometry Brand to 6-Figure Months with a "Hybrid Traffic Ecosystem"

The Snapshot

The Problem: The "CSV Nightmare"

• Client: Local Optometry & Eye Care Center

• The Challenge: Stuck relying solely on one ad channel (Facebook). Manual data entry (The "CSV Nightmare") made it impossible to handle more volume.

• The Strategy: First, automating the backend "Command Center." Second, scaling aggressively to YouTube & TikTokThe

• Result: Successfully diversified traffic and scaled the business to consistent 6-figure revenue months ($100k+).

Initially, the client was 100% dependent on Facebook Lead Forms. While it brought in leads, the backend process was a massive bottleneck:

1. The Admin Grind: Every day, staff had to manually download lead files, clean them, and send them to support.

2. The Scale Ceiling: The client wanted to try TikTok and YouTube to grow, but their team was already overwhelmed. They didn't have a system to handle leads coming from three different directions.
   

They couldn't scale ad spend because their operations were broken.

Phase 2: The "Hybrid Traffic" Expansion

• Once the backend could handle the volume, we turned on the faucet. We expanded the client to YouTube and TikTok (leveraging video assets the client helped produce) and tied everything into the new Command Center.

  We implemented a Hybrid Funnel Strategy tailored to each platform's strength:
  
  

  1. The "Volume" Engine (Facebook & TikTok)

  For these high-traffic social platforms, we prioritized speed using a Frictionless "In-App" Capture Strategy.

  • The Strategy: Instead of forcing users to click away to a slow-loading website, we captured their interest immediately within the app environment (Native Lead Forms).

  • The Flow: These leads flowed directly into the Master Google Sheet for manual WhatsApp follow-up by the support team.
    
    

  2. The "High-Intent" Engine (YouTube & Email)

  For YouTube (and our Email Nurture campaigns), we targeted high-intent prospects who were ready to solve their vision problems now.

  • The Flow: Ads → Landing Page → Opt-in.

  • The Upgrade: Instead of a generic "Thank You" page, we implemented an Auto-Redirection to Calendly.

  • The Result: These highly motivated leads didn't wait for a WhatsApp call—they booked their own appointments immediately, firing the pixel and feeding the algorithm high-quality data.

The Results

By fixing the "broken pipe" before turning up the water pressure, we unlocked massive growth.

• Traffic Diversification: We successfully validated YouTube and TikTok as profitable new sources, reducing reliance on Facebook.

• Operational Efficiency: We eliminated the "CSV admin work," allowing the support team to focus 100% on closing leads via WhatsApp.

• The Revenue Milestone: With the new traffic flowing and the backend organized, the client broke through their plateau and hit consistent 6-figure revenue months.

The Ripple Media Difference

Scaling isn't just about spending more money. It's about infrastructure.

We didn't just launch new ads; we built the Centralized System that allowed the client to handle the volume of a 6-figure business without the chaos.

Ready to scale your business beyond a single ad channel?

Phase 1: Building the "Command Center"

Before launching new ads, we had to fix the infrastructure. We replaced their manual CSV process with a Centralized CRM Ecosystem.

We utilized Zapier to build a bridge between the ads and the sales team, creating a "Control Tower" Google Sheet.

• The Sync: We set up automations to instantly zap new leads into a Master Google Sheet in real-time.

• The Fix: No more downloading files. The support team simply opened the Sheet and saw new leads populate instantly.

• The Result: The support team went from "admin data entry" to "immediate sales follow-up." They had a single view of all leads and knew exactly who to WhatsApp.