Case Study: How We Generated a 5.93x ROAS for a Top Singapore Kids Gym by "Killing" the Free Trial

The Snapshot

The Problem: The "Free Trial" Trap

• Client: Leading Children's Development & Fitness Gym in Singapore

• The Challenge: Filter out low-intent leads and generate immediate cash flow.

• The Strategy: A "Loss Leader" Paid Trial ($38) vs. Traditional Free Class.

• The Result: 154 Pre-paid customers and $5,852 in revenue in just 14 days.

For many enrichment centers and gyms in Singapore, the "Free Trial" is the standard go-to offer. While it generates volume, it creates three major problems:

1. High No-Show Rates: People don't value what they don't pay for.

2. Admin Overload: Your sales team wastes hours chasing leads who never intended to buy.

3. Zero Immediate ROI: You spend money on ads today, but might not see that money back for weeks (or months).
   
   

Our client, a premier children's fitness center, needed a system that brought in buyers, not just browsers.

Why this works:

• Psychological Commitment: A parent who pays $38 is significantly more likely to show up than one who signed up for free.
  
  

• Immediate Ad Spend Liquidation: The revenue from the trial covers the cost of the ads immediately, allowing us to scale the budget without fear.

The Execution

1. Targeting & Creative: We launched a targeted Facebook conversion campaign focused on parents in Singapore interested in child development. Because the creative and the offer were perfectly aligned with the target audience's needs, we were able to drive high-volume leads at a rock-bottom cost.

2. The "Instant Commitment" Protocol We identified that the biggest drop-off point was the delay between a parent signing up and a sales team calling them.

To fix this, we implemented an Automated Payment Capture System.

Instead of letting the lead sit cold in a database, our system immediately presented the parent with a direct payment option the moment they expressed interest. This allowed us to capture the "impulse buy" instantly, securing the booking while the parent's intent was at its peak.

The Campaign Stats (Jan 10 – Jan 24): Because of this high-speed setup, the results were immediate.

• Offer: $38 Trial Special

• Ad Spend: $986.63

• Cost Per Lead (CPL): A remarkably low $3.33

The Results

The numbers speak for themselves. In a span of just two weeks, the campaign did not just generate interest—it generated revenue.

The Solution: The $38 "Loss Leader"

we believe in validating intent upfront. We pivoted the client’s offer away from a free session to a $38 Trial Special. To increase the attractiveness of the offer, we also included a free T-shirt with every trial sign-up, giving parents even more perceived value right from day one.

In marketing terms, this is often called a "Loss Leader" or a "Self-Liquidating Offer." The goal isn't just to get a lead; it's to acquire a customer who pulls out their wallet to make payment.

When Strategic Offer Design Meets Real ROI

By shifting the psychology of the offer, we achieved a 52% conversion rate from lead to sale. For every $1 the client spent on ads, they received $5.93 back immediately in upfront revenue—before the student even signed up for a long-term monthly lessons.

This is how you scale a local business profitably.

Ready to stop chasing "freebie seekers" and start acquiring paying customers? Click on the button below to contact us